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Strategy for Managing Your Online Reputation Marketing

Date Added: August 14, 2013 06:51:11 AM
Author: rechalsophia
Category: Business
According to new studies, eighty percent of customers are influenced on advice they get from social media, for a business men this important issue. Now they need to advertise as well as manage their reputation of their brand. They are only twenty percent of people who buy products after watching advertising while rest of the people trust advice of the peer. From Coco cola to Wal-Mart needs online reputation. Big companies have realized importance of online reputation for local business. Before 2000 branding of the product had very important. Since 2000, importance of branding has decreased and Importance of ORM has increased. In the online reputation management scenario, there are two types of negative content that companies should be aware of. One is represented by complaints on social networks. They need to be addressed properly and reputation protection is important, but unless your company has serious problems, they do not pose a real challenge to your business. The other is what I define as “online reputation bombs,” which affect your reputation and sales long term and can severely damage a business. They are very powerful because, unlike social network content, they are prominent in search engine results. They are: • Negative reviews: Review sites allow users to express their opinion on your brand. Did they like your service/product? Would they recommend it? Negative content can affect your sales, and addressing the criticism on the site may not be enough. • Hate sites: Some people go beyond simple negative reviews and create ad hoc websites with their opinions, some of them containing illegal content. So-called “hate sites” sometimes address companies and public figures with insults and false information. • Negative media coverage: That may be true for controversial public figures but many times unfavorable TV, print, and online media coverage impacts negatively on companies and brands. Online reputation management is beyond the personal branding. ORM also concerns with product branding. In ORM three process are done, 1. Reducing online negative reviews. 2. Maintain the online reputation. 3. Building the online reputation. If anyone, searches about a company in any search engine, say, Google if result is very negative, then he/she will surely avoid that company. My friend Kim one day decided to host a website, for that he searched online for best hosting service. Finally, he contacted the hosting provider which had good online reputation. Not only in my friends case, this is true for everybody’s case. Now everyone are trusting their peer’s advice rather than believing in advertisement. A company will lose business if that does not take care of online reputation. Managing the online reputation is new age technique for the improving the business. Companies should spend some money for online reputation management. Big companies have started their own ORM sections. After browsing through the web site, next a potential customer will certainly search in search engine about the company. If a negative comes up in search engine or bogus rip of report comes up, then the company will lose his regular customer or new potential customer. In fact, if a discontent customer will take revenge by adding negatives on your website and all other reviewing sites. It is a natural tendency to trash image of someone who doesn’t deliver the service upto the expectations. They will post a below average rate to your service, or write bad report about your service to a rip off site. Building reputation in market is long term process. But it takes only few negative comments to get bad image in the market. Google is now having auto generated Google places sites to find and collect the online review for the business sites. Google will automatically create a place for every business group even if they don’t ask or request Google to create. These Google places sites will show the review from other search engines like yahoo yelp etc. A bad review on Google or Yelp can ruin nearly all chances of capturing leads online. One of my friends has started providing online reputation management services. He says initially he was doing ORM service for branded companies, now he is doing for individuals as well. He get about 70% of his income through ORM. He was actually a SEO guy, one of his clients asked him to do online management service. He then gathered information through online and did some demo service. Finally he did for his client. From then he started providing online management services. Scope of Online reputation management has improved drastically.


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